Hi-tech studio coming - Red Bull pumps $25 million into facility Red Bull moves to support young artistes

"It represents a substantial investment. It is very modern and environmentally friendly studio," stated William Mahfood, head of Wisynco, which distributes the drink locally and will operate the studio on behalf of the label. "Something like this has never been done in Jamaica especially providing such an opportunity for young artistes." The studio and apartment concept parallels that of Geejam Studios in Portland but Red Bull will not rent studio time. "They will not sell studio time but offer it on an invitation basis for free. Also in some cases they will set up collaborations with international artistes," stated Mahfood. Red Bull already operates an international label and the studio in Jamaica follows sister studios in New Zealand, the UK and the US. "They decided to build a studio in Jamaica because Kingston represents the music heartbeat of the region," he argued. The local studio will boost modern design that utilises natural lighting, offering a full range recording capabilities. "It will be a full recording studio, have dwelling facilities, and also have a live-house," he explained. " This will support the community by linking music and lifestyle and expose new talent to state of the art equipment along with international stars," Mahfood added.

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