Google vs Facebook


Decide between Facebook and Google display advertising campaigns? Some information compiled by WordStream from a variety of sources suggests that if you're looking for cost effectiveness, Google offers more bang for your buck—for now.


Some of the differences in reported performance are enormous. A caveat: WordStream has an interest in the outcome, as it sells services and tools specifically for use with Google AdWords. Another caveat is that some of the data is old. That said, let's look at some of the numbers.

Click through rate

This number comes from a study by social marketing tool vendor Webtrends and is based on data from more than 11,000 ads that ran in 2009 and 2010. The click-through rate, a critical number for display advertisers, dropped from 0.063% in 2009 to 0.051% in 2010.

According to WordStream, that compares with an average banner ad click-through rate of 0.1% in the U.S. and a 0.4% rate for Google's display ad network between the end of 2010 and first half of 2011, according to pay-per-click marketing consultancy Periscopix. Google rates are almost eight times higher than Facebook's.

Of course, Google's rates may have dropped and Facebook's might have climbed. But that is one hefty difference to overcome. Source:http://www.inc.com/erik-sherman/ad-campaign-smackdown-facebook-v-google.html

According to comScore numbers from October 2011 that WordStream quotes, Facebook reaches an estimated 51% of all Internet users. Google reaches 90%.

Read more here Click Here for Part Two

Comments

Post a Comment

Popular posts from this blog

MAN SHORTAGE AFFECTS CHURCHES IN JAMAICA - Christian women complain of lack of potential husbands

he shortage of men has become a growing problem in several Jamaican churches. The st ar understands that with some church population having as much as 80 per cent women, a large number of females have been left with a problem to find husbands. This is a huge concern for a number of churches, with at least one reverend saying the shortage is at a crisis level.Reverend Philbert Johnson, ministry development officer in the New Testament Church of God, said there is a serious shortage in the number of men in the church as women in their 30s and late 40s cannot find a suitable partner. Johnson, a pastor at one of the Testament branches, said at that location he had approximately 300 members of which only 40 were men. He further said that approximately 20 of those are already married.
Read more

Vybz Kartel Teacha’s Pet Episode 3, Favourite Girl Emerge [Full Uncut]

Image
--> The drama continues in the third episode Vybz Kartel’s hit reality TV show “Teacha’s Pet.” The girls are much more receptive to Milk and Vybz Kartel has a stalker. The New York Twins continues their raunchy rated for 30 swag. Vybz Kartel also indicate his favourite girl who he thinks is the frontrunner to win the competition. Watch full episode 2 & 3 uncut below to find out who got eliminated Warning: Must be over 30 to watch and may offend some viewers. Final episode Must Be 21 or over to watch (x-rated nudity) Download Episode 3 (full) here  Watch Teacher`s Pet Episode 8 (full uncut here) --> Source:UrbanIslandz
Read more