NEW YORK, USA — Jamaica's most beloved actor, Oliver Samuels, described as the King of Caribbean Comedy, is the new media voice for the partnership between Capital & Credit Reggae Money Express in Jamaica and the online money transfer company Xoom.com. The new advertising campaign rolled out in the Tri-state area in April.
Oliver Samuels hardly needs an introduction to Jamaican audiences in the Diaspora. A pioneer and foundation member of post-independence Jamaican theatre, he has appeared in at least 50 hit theatrical productions to date, including 13 LTM pantomimes, appearing alongside late icons like the Louise Bennett-Coverley and Ranny Williams. Oliver is arguably Jamaica's most compelling 'roots' voice with a colourful mastery for the Jamaican dialect, and as the spokesperson for Capital & Credit Reggae Money Express, he will appear in the joint television, radio and newspaper advertising campaigns for the collaborative service between the two brands for sending money to Jamaica.
The joint campaign between Xoom.com and Capital & Credit Reggae Money Express forms part of both companies' efforts to expand their money transfer service to Jamaica. The campaigns will run simultaneously in Jamaica and in the New York Tri-state region, and will create awareness for conveniently sending money online to Jamaica, as well as easily receiving money in Jamaica.
"We are pleased to be working with Capital & Credit and to have Oliver on board in our new, joint advertising campaigns. He is extremely popular and his name is synonymous with Jamaica and laughter," said Julian King, SVP of business development and marketing at Xoom.com and fellow member of the Diaspora community.
Xoom.com recently brokered the new partnership with Capital & Credit Remittance Limited to expand their Cash Pickup service at over 70 Reggae Money Express locations islandwide and Bank Deposit service to send money directly to a bank account in Jamaica. This partnership now provides beneficiaries in Jamaica with four times more locations for receiving money, including at COK and Lasco.
"We at Capital & Credit are proud to partner with Xoom.com and to help grow their money transfer service to Jamaica," added Sheron Dixon-Brown, general manager of Capital & Credit Remittance Limited. "Xoom.com offers Jamaicans living abroad with the convenience of sending remittances from the comfort of their home computer directly to a Capital & Credit Reggae Money Express agent location in just minutes."