Comedian Oliver Samuels promotes money transfers to Jamaica
NEW YORK, USA — Jamaica's most beloved actor, Oliver Samuels, described as the King of Caribbean Comedy, is the new media voice for the partnership between Capital & Credit Reggae Money Express in Jamaica and the online money transfer company Xoom.com. The new advertising campaign rolled out in the Tri-state area in April.
Oliver Samuels hardly needs an introduction to Jamaican audiences in the
Diaspora. A pioneer and foundation member of post-independence Jamaican
theatre, he has appeared in at least 50 hit theatrical productions to
date, including 13 LTM pantomimes, appearing alongside late icons like
the Louise Bennett-Coverley and Ranny Williams. Oliver is arguably
Jamaica's most compelling 'roots' voice with a colourful mastery for the
Jamaican dialect, and as the spokesperson for Capital & Credit
Reggae Money Express, he will appear in the joint television, radio and
newspaper advertising campaigns for the collaborative service between
the two brands for sending money to Jamaica.
The joint campaign between Xoom.com and Capital & Credit Reggae
Money Express forms part of both companies' efforts to expand their
money transfer service to Jamaica. The campaigns will run
simultaneously in Jamaica and in the New York Tri-state region, and will
create awareness for conveniently sending money online to Jamaica, as
well as easily receiving money in Jamaica.
"We are pleased to be working with Capital & Credit and to have
Oliver on board in our new, joint advertising campaigns. He is extremely
popular and his name is synonymous with Jamaica and laughter," said
Julian King, SVP of business development and marketing at Xoom.com and
fellow member of the Diaspora community.
Xoom.com recently brokered the new partnership with Capital & Credit
Remittance Limited to expand their Cash Pickup service at over 70
Reggae Money Express locations islandwide and Bank Deposit service to
send money directly to a bank account in Jamaica. This partnership now
provides beneficiaries in Jamaica with four times more locations for
receiving money, including at COK and Lasco.
"We at Capital & Credit are proud to partner with Xoom.com and to
help grow their money transfer service to Jamaica," added Sheron
Dixon-Brown, general manager of Capital & Credit Remittance Limited.
"Xoom.com offers Jamaicans living abroad with the convenience of
sending remittances from the comfort of their home computer directly to a
Capital & Credit Reggae Money Express agent location in just
minutes."
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