Busy Signal is expanding beyond music and into business with the start of his own clothing line, 'Turf Gear'.
As well as being a multi-talented artiste, Busy is also known for his fashion sense, going from T-shirts and jeans on a day-to-day basis to decking out in full suits, courtesy of Carlton Brown, for shows and special occasions. He plans to bring his unique flair to his fashion line.
He said, "People always sey, Jah know, Busy you always look good, yuh mus start your own ting, so mi listen to people and waan gwaan try summen in terms of fashion."
His desire was further developed after designer Castelle Barnes from Brandz Apparel stepped in. Barnes was introduced to Busy by a friend. The designer approached the deejay to work on a line and now the two are working hand in hand, exchanging ideas and hoping to soon expand the Turf Gear name beyond t-shirts.
"Its been good so far, he (Barnes) makes design for me to approve and I come up wid like saying, to put on it, and so far people love it. Even in Africa people a sell it and asking where they can get it. It's going really good and mek mi waan tek this route more seriously," the deejay added.
While the line is designed in Jamaica, the actual shirts are made in the United States and sold online, as well as at Intuition on Constant Spring Road. This is the first of many business moves Busy said persons can expect from him in the future, as he wants to go into real estate, among other things.
As well as the clothing line, Busy is also looking forward to the July 13 release of his next album, D.O.B. (Definition of Busy Signal). This will be the artiste's fourth album since he started professionally in the music industry five years ago.